By no means should we go around and boycott every company who displays a little bit of wokeness in our society. Pick and choose wisely, boycott the ones that effect YOUR every day life and life style. Boycott the ones that are trying to push un wanted values on your children. And when you do decide to boycott for a good reason, hold strong to your reasoning. A little bit of lost business could mean the biggest difference on a company returning to the same values you believe in.