By The FirstAnheuser-Busch is reportedly rearranging the marketing team of its Bud Light brand after a national boycott, with one outlet claiming the executive behind the beer’s partnership with a transgender TikTok star is taking a “leave of absence.”
From Fox Business:
Bud Light marketing vice president Alissa Heinerscheid is taking a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen, AdAge reports.
The company has also hired two consultants with experience in Washington, D.C.’s conservative circles to advise the brand moving forward.
Origin Advocacy consultants Sean McLean and Emily Lynch have been brought on to advise “general policy regarding the alcohol-beverage industry,” according to lobbying disclosure reports filed to the U.S. Senate on April 1.
McLean is a veteran of former President Donald Trump’s administration. He also served on the legislative staff of Texas Sen. Ted Cruz.
Lynch has previously held policy staff positions under Republican Rep. Rep. Virginia Foxx and former Sen. Kelly Ayotte.
