By The FirstBye-bye Miller time?
Miller Lite, the popular beer brand owned by Molson Coors Beverage Company, is facing a wave of boycott calls on social media following the release of what critics call a ‘woke ad’. The ad features comedian Ilana Glazer and describes how the company is gathering sexist advertisements, composting them, and using the resultant material to grow hops for female brewers.
Watch Miller Lite’s woke ad below:
This backlash echoes recent events when Bud Light faced similar boycott calls for featuring actor Dylan Mulvaney in their ads.
Elizabeth Hitch, senior director of marketing for Miller Lite, defended the campaign earlier this year, “This Women’s History Month, Miller Lite wanted to recognize that without women, there would be no beer. To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry’s $#!T while benefiting the future of women and beer.” The controversy highlights ongoing debates about social issues and their place in advertising.
