By The FirstNike Shoes became the latest US company to partner with transgender TikTok star Dylan Mulvaney just days after Bud Light faced a fierce backlash for beer cans marking the celebrities ‘365 days of girlhood.’
From the NY POST:
Nike on Wednesday became the latest big-name company to face pushback from social media users for partnering with transgender activist Dylan Mulvaney.
Mulvaney unveiled her paid partnership with Nike on Wednesday in several posts to Instagram, where she wore some of the company’s activewear, including pants and a sports bra.
“Alert the media — I’m entering my workout era,” Mulvaney, a transgender woman, wrote in a caption for her 2 million followers to see.
Each of the Instagram Stories is labeled on the platform as paid partnerships, which the social media site says “means that the person who shared it has a commercial relationship with the business partner that’s mentioned, and that they were compensated in some way for the post.”
