Billionaire Elon Musk sued Media Matters for America this week after the organization claimed his social media platform intentionally placed ads near content the group deemed ‘hate speech’.
From Fox Business:
The lawsuit comes after Media Matters for America claimed in a report last week that ads from major brands – including IBM and Comcast – could be seen next to pro-Nazi posts on X.
The report pointed to ads from Apple and Oracle that also were placed next to antisemitic material on X. On Friday, it said it also found ads from Amazon, NBA Mexico, NBCUniversal and others next to white nationalist hashtags.
Musk, in turn, accused the group of having “completely misrepresented the real user experience” to mislead advertisers. On Saturday, he vowed to file a “thermonuclear” lawsuit against Media Matters and others “who colluded in this fraudulent attack on our company.”
The San Francisco-based X said in its complaint filed in federal court in Fort Worth, Texas, that Media Matters “knowingly and maliciously” portrayed ads next to hateful material “as if they were what typical X users experience on the platform.”