By The FirstSenior executives at Anheuser-Busch Inbev are telling The Daily Wire that they were not informed of the controversial partnership between their Bud Light brand and trans activist Dylan Mulvaney, calling the decision to do so “a mistake.”
The Daily Wire reports:
“No one at a senior level was aware this was happening,” said one source, who was granted anonymity to discuss sensitive internal discussions. “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”
A second source also claimed that a lower level employee had made the decision to include Mulvaney in the campaign, a move that appears to have cost the company $5 billion in market value. The backlash to the iconic American beer brand has been so intense that a Budweiser distributor in Missouri canceled an event with the company’s famous Clydesdale horses because everything was “still sensitive” over the matter.
The second source told The Daily Wire that the company was likely going to implement a more “robust” process for evaluating controversial figures in the future to avoid another public relations nightmare.
Anheuser-Busch stock has shed roughly $5 billion in value since Bud Light began its controversial partnership with 26-year-old trans activist last month.
