Executives at Target are reportedly holding emergency meetings Tuesday to avoid what some insiders describe as “becoming the next Bud Light.”
From Fox News:
Some southern Target stores were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations after customer “outrage” to avoid a “Bud Light situation.”
Many Target locations across the country feature massive June Pride month displays on an annual basis, with items this year ranging from “tuck friendly” bathing suits for transgender people to mugs that say “gender fluid.” But the retail juggernaut has been criticized by some conservatives for the displays, with children’s items particularly irking many customers.
A Target insider told Fox News Digital that many locations, mostly in rural areas of the south, have relocated Pride sections to avoid the kind of backlash Bud Light has received in recent weeks after using a transgender influencer in a promotional campaign.
A Target insider said there were “emergency” calls on Friday and some managers and district senior directors were told to tamp down the Pride sections immediately.
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the Target insider said.